Crusoe is one of the first brands that we launched and built from ground up. It’s among the top few fastest growing men’s premium inner-wear brand in India.
All we had was the name when we started work. And given the name we hit upon a jackpot insight – there’s an adventurer inside every man. The degree may vary but the adventurer does lurk inside (Darwin proved it). Ever since we have been consistently poking the restless adventurer who is either dying to emerge or lying dormant inside every man.