Recognition

Real briefs, real challenges, real solutions, real impact…basically, real work done for real clients. And these Awards are, in a way, our Rewards for that genuine effort. In one case it was the client who entered on our behalf.

As is the state of affairs, which baffles us no end, we don’t believe in putting the cart (awards) before the horse (market challenge) to score ‘points’. Forget about finding social causes, attributing that to clients, lifting trophies and dropping it cold immediately after. Our hard-earned money gets spent in these expensive shows only when we have some real brand work which we feel might cut the clutter of ‘awards-first’ work. So even a ‘merit’ means a lot.