As a nation we are a melting pot of many diverse ingredients. All intermingling in a cacophony of chaotic harmony. No wonder we have always been called the land of spices. We love ‘Masala’ in everything. Masala Nahi Toh Mazaa Nahi. Literally and figuratively.

It’s this essence of our nation that the brand wanted to capture with its new film on Society Masala Chai. Fresh from a very well received brand campaign – ‘For The Tea Society Called India’ where the insight of India being a Tea Society, and Society Tea, melded beautifully – this is also an attempt to attach with an insight that’s top-of-the-category when it comes to Masala.

What better way than our love for Masala Movies to be that insight.