We knew the hurdle when we were given the mandate to launch Jamba Juice in UAE – talking in one common language to the diverse ethnicities that make the UAE. But then we found the common thread – Millennials. With its large young population of nationals and expatriates, UAE has a greater concentration of millennials than most countries. So instead of being preachy we made the brand conversational. That’s how Have A Fruitful Day was conceived. Jamba Juice is a health and wellness brand. They put healthy living at the centre of everything that they do. We just made them wish the same to their customers.