The brand was facing two challenges, one that it had two different identities, MINT (offline) and LiveMINT (online and app) leading to an unnecessary split in its equity and a fall in its recall value, and second that its identity needed to get in shape to play the pixels’ game. As a solution to the first challenge, we decided to drop ‘Live’ from its digital identity and unified everything under ‘MINT. For the latter, we worked extensively on the typography of the identity. Even some of the minor tweaks such as making the serifs thinner and shorter had a huge impact like increasing its legibility on really small / low resolution screens. Not to mention we also let the mint (coin) go with a heavy heart and firm mind. While doing the refresh we ensured that the core of the brand is not lost from the identity.