Pickles and Chutneys are tastes that go back to childhood days with a certain audience. We wanted to do exactly the same with a generation that relates with these long-standing tastes and sometimes misses it in the age of instant gratification. And to the new generation the brand wants to talk about the authenticity of some of the forgotten flavours that it has so lovingly re-created.

Guzre dinon ko thoda sa chakh lo (Taste the good old days) is all about rekindling the small joys of life that we used to savour in a pre-tech world. It’s about the summer vacations that was the high point of the year. And the young cousins stealthily stealing the jar of grandma’s pickle and relishing it till the fingers go dry in the secret hideout in the ancestral home.

Pickles and Chutneys are not mere condiments, they bring the food alive and therefore have a lasting memory attached to them. We wanted to build on that.