The Brand Campaign Idea emerged, serendipitously, from the Brand Name itself. Flip Society Tea, and it becomes Tea Society.
India is a Tea Society.
What better way to catapult a much loved regional brand to a national stage.
What better way to meld the societal truth and the brand to craft that coveted slingshot moment.
Any tea brand can say this. But no tea brand can say it like this.
Year: 2017
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